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Copyrights protect how something is expressed rather than a specific good or fact.

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What does the copyright symbol © mean?Īnother capital letter in a circle protects the actual product, idea, or work just like how ® protects a logo, name, or slogan: the copyright symbol, or ©.Ī copyright is the right to make copies of, license others to make copies of, or otherwise use an artistic or creative work. To type the symbol out, word processors typically only require you to type (R), and the program usually automatically switches it to ®. Patent and Trademark Office” next to your favorite brand is a whole lot more distracting than a little R with a circle around it, after all. The latter is obviously a lot more user friendly. The law allowed people to show they had registered their trademark with the Patent and Trademark Office by writing “Registered in U.S. This system was codified in US law in 1946.

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A person or business that uses it without government registration could end up being taken to court for fraud, according to the International Trademark Association.

It can only be used by people who have officially registered and been approved. The ® also has a lot more restrictions on who can use the symbol. For example: a street basketball group using the NBA’s trademarked red, white, and blue logo without running it by the league’s owners and lawyers could be sued. If a person or business uses the registered name, logo, or symbol without prior approval from the person who owns the trademark, they can be taken to court for trademark infringement. Protections for registered trademarks last for 10 years and can be renewed after that. The ® on a product means that it’s a registered trademark, meaning the brand name or logo is protected by (officially registered in) the US Patent and Trademark Office, while plain old ™ trademarks have no legal backing. If trademarks were basketball, the ® superscript symbol would be the NBA and ™ would be the pickup games at your local gym. But just because you see ™ used on every photo of your favorite meme account doesn’t mean that it’s legally trademarked. Emoji have waded into ™ territory as well, and ™ is used colloquially (most often as an ironic joke) after saying a statement or posting a picture to make it stand out as original or important. Some word processors like Google Docs automatically change TM into ™, while others, like Microsoft Word, require you to use Ctrl+Alt+T or type ™.Īccess to the symbol isn’t restricted to word processors, though. Where do the symbols for our swearwords come from? They also make quite the impact in everyday language, like curse words. Symbols aren’t only reserved for the legal or scientific worlds. Even things that are denied government protection as a registered trademark can continue to use the ™ symbol. It could also mean that the person using it considers the unregistered product unique. Using the trademark superscript could mean that the claimed product is in the process of registering for a government registered trademark (more on that in a bit). There’s just one catch: ™ doesn’t necessarily mean that the product or good is actually a unique registered product. From a business standpoint, it’s used to show that the person who made and is marketing a product or good considers it to be distinct from others.

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You can find that little floating symbol just about everywhere from the grocery store aisles, to TV shows, to ironic Instagram captions. Trademarks are often claimed with the ™ superscript (a character that’s written above the line, as opposed to a subscript, which goes below the line). By extension, it can also be used to describe something that’s characteristic to a person or thing in a more metaphorical way, such as “the singer’s trademark rhythm.” The word trademark, first recorded in the mid-1500s, literally is the mark (as a name or logo) that is proprietary to a business ( trade). What does the trademark symbol (™) mean?Ī trademark is a name, symbol, or mark that distinguishes a product or brand from other products or brands.

So what’s the deal with each, and what makes them different from each other? Let’s decode the symbol soup. No matter how small, however, they are powerful and convey a lot of meaning.

They can be large or close to microscopic.

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If you’ve ever purchased a product, read a book, or watched a movie (read: everyone currently on this page), then you’ve likely seen four symbols time and time again: ™, ®, ©, and ℠.